# Part 5110 - Market Research

(Revised 01 October 2024)

5110.002 Procedures.

## 5110.002 Procedures.

(b) All members of the acquisition team will participate in market research and apply their functional tools and expertise. Program managers or representatives of the requiring activity will typically lead the market research effort. A statement that the solicitation will be synopsized and that all proposals received will be evaluated is not a substitute for performing adequate market research and in itself does not support and justify procurement under other than full and open conditions. Specific requirements pertaining to market research in support of other than full and open competition are included in AFARS 5153.303-5, paragraph 8.

Contracting officers are reminded to consider the use of pre-existing contracts to fulfill requirements for supplies or services, before awarding new contracts. Contracting officers should ensure the results of the market research justify the basis for the decision to initiate a new standalone contract when a preexisting contract is available, and that the decision is documented in the written acquisition plan in accordance with FAR 7.10; DFARS 207.1; and AFARS subpart 5107.1 and the acquisition strategy for services in accordance with 5137.590-6 Acquisition strategy content..

Market research and planning guidance is available at AFARS PGI 5110.002(b)-2.

(e) The Assistant Secretary of the Army (Acquisition, Logistics and Technology) shall document the results of market research in a manner appropriate to the size and complexity of the acquisition as stated at FAR 10.002(e). See Appendix GG for further delegation.

(i) In addition to using the DoD “Market Research Report Guide for Improving the Tradecraft in Services Acquisition (March 2017)”, for service acquisitions, the format and processes should also be adapted for use in documenting market research for supplies. The Services Acquisition Market Research Report Template should be developed using the DAU tool at https://www.dau.edu/tools/t/Services-Acquisition-Market-Research-Report when acquiring supplies.